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Zoe Kravitz joins the YSL Family

by Tasharna Brown-Taylor Saturday, May 7th, 2016
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Actress, singer and model Zoe Kravitz is YSL Beauty‘s newest U.S. muse.

Just a few days ago Zoe showed off her stunning look at the 2016 Met Gala wearing YSL makeup, so this makes a perfect pairing.

Starting this month, YSL Beauty will be teaming up with the musician for a social media campaign across the brand channels and Zoe’s social media platforms, the exclusive content will showcase her favourite makeup looks and tips.zoe ysl 2

In a official statement that was released, Zoe said:

“YSL has always been one of my favourite brands. Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake, but everything is bold, strong, and unafraid.”

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Alexandre Choueiri, president of L’Oreal International Designer Collections Division, said:

“As a YSL Beauty muse, Zoe represents the brand’s vision of beauty, appealing to women of all ethnicities to become empowered through style and beauty.”

As part of the partnership, Zoe will also star in YSL’s new video, “Before the Light.” The project, which was filmed in Los Angeles on May 5, will showcase the power of makeup for up-and-coming musicians around the world.


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