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Jourdan Dunn Launches Missguided Range

by Sonia Amoako Saturday, March 11th, 2017

Jourdan Dunn was in Westfields earlier today to launch her new clothing range with online favourite Missguided.



The London girl looked confident as she posed at the launch for her LONDUNN + MISSGUIDED collection at the brand’s store in Stratford Westfield. The 26 year old rocked a chic off the shoulder cropped sweater which showed off her toned abs. She paired this with baggy grey bottoms and laced up ankle boots. A simple gold necklace played as an accessory, as her hair was styled in wild voluminous curls.


To think she was randomally discovered in the Hammersmith branch of Primark at just 15 years old!


In an interview with MailOnline, she said of the new range, ‘we had the idea of the womenswear collection which is like my style which is street chic and I wanted statement daytime wear that can go into the night. Really cool practical pieces that you can wear to pick up the kids from school. I’m not one of those mums who arrives in heels, I want something quick and comfortable so if I wanna go to a meeting or the gym, I can put on trainers or heels and still feel good about myself.’


We’re sure many working mum’s will be able to relate to this!


Even after being scouted randomally at just 15 in the Hammersmith branch of Primark she still gets overwhelmed. She has definitely made her mark in the fashion industry in the past 11 years. She said, ‘Every season, without fail, I’ve cried. I say that every show season it can be a lot and you’re travelling and it takes a lot out of you and I get emotional when I’m tired and hungry and rushed up and down.’

Make sure to check out the collection!

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