Jourdan Dunn Launches Her First Kidswear Range With M&Sby Sonia Amoako Monday, February 15th, 2016 .
Jourdan Dunn has teamed up with M&S to launch her first childrenswear range.
25 year old Jourdan has joined forces with her son Riley to design and model the new range for children. The Vogue cover girl regularly jets around the world for work, so it must be nice to be teaming up with her boy. The collection is called Lil’ LonDunn by Jourdan Dunn, it celebrates Jourdan’s love of her home town London. It has been designed by her model with her six year old son Riley as the inspiration. The range is for both boys and girls from ages five to 16. The 22 piece collection will give a cool, urban vibe. She has been closely involved in the direction of the project, working on aspects such as fabric and fit, through to photography and creative campaign style. It is set to launch in April.
The runway beauty said on her latest venture, ‘I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid. My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley. It’s been an absolute pleasure to work on this project with such a big British retailer, and I can’t wait to see the clothes on Riley and all his friends.’
Jourdan, who was scouted in her local Primark at the age of 15. She gave birth to Riley at 19. Pregnancy didn’t stop her though, at seven months pregnant Jean Paul Gaultier designed a dress especially for her growing bump to appear on his catwalk.
We’ll have our eyes peeled for when her the new collection drops.