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Beyonce launches her new activewear line Ivy Park

by Tasharna Brown-Taylor Sunday, April 3rd, 2016
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ivy park 5 Beyonce clothing line is finally here and it has a name!!! The 34-year-old singer released her new activewear line- Ivy Park and it looks amazing. Taking inspiration from her daughter, Blue Ivy the brand is a joint partnership created by Beyonce and Sir Phillip Green.

Speaking on her new project Beyonce said:

‘Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand.

‘When I’m working and rehearsing, I live in my workout clothes, but I didn’t feel there was an athletic brand that spoke to me. 

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‘My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.’

‘True beauty is in the health of our minds, hearts and bodies.

‘I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.

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Topshop boss, Sir Philip then added: ‘I want to thank Beyonce for trusting me and our company as her partner for Ivy Park. 

‘It has been an incredible 18 months experience working closely with her and her team to create the Ivy Park brand. 

‘Her engagement, our many meetings and her continued involvement in the range development has enabled us to deliver some wonderful products. 

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‘It has been fun, exciting and hugely memorable. I believe this is just the beginning of our Ivy Park journey together.

‘I want to thank Beyonce’s team and our own team for their fantastic work in bringing Ivy Park to life.’ 

The first Spring/Summer 16 Ivy Park collection will include over 200 pieces of sportswear ranging from clothing, footwear and accessories.

Fans will be able to shop the new collection worldwide, online and in-store from April 14 in Topshop, Nordstrom, Zalando, Net-A-Porter, Selfridges, JD Sports and many more.

 


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